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More than half of year olds asked in the report said they considered potential social media posts when booking a holiday. But are millennials really to blame for the decline of Club and, if so, what do they want instead? The "diversification" of options is a key factor, argues Emma Brennan of the Association of British Travel Agents, who says city breaks are now more popular than beach holidays among both year olds and year olds.
On the role of sites like Instagram, Ms Brennan adds: Travel blogger and photographer Claire Menary argues social media is opening people's eyes to previously unknown possibilities, describing Instagram as "a never-ending source of wanderlust". Well colour me happy, Jaipur!
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A post shared by Claire Menary Photographer clairemenary on Jan 6, at 5: End of Instagram post by clairemenary. But social media is not just a source of inspiration, Ms Menary argues, it is a cultural CV where people can showcase their tastes. It is hard to consider the decline in popularity of clubbing holidays separately from the destinations on offer. Ayia Napa, like , was booming around the turn of the century after underground music such as UK garage turned a Cypriot fishing village into the place to go for a generation of Brits.
Nick Power was a DJ and club owner there for more than a decade and is credited with bringing about its transformation into a popular holiday scene. But Ayia Napa does not hold the appeal it once did and Mr Power believes social media has changed young people's approach to holidays - highlighting dating apps as having shifted social behaviour abroad.
These days that doesn't happen - people get together on dating apps. That's made a huge change to people's holidays.
Ash Moore was an rep and then a manager between and , working in Gran Canaria, Benidorm, Tenerife and Zante. He describes his work there as "the best time of my life" - but feels the brand has now "died a natural death".
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Mr Moore agrees that technology and social media has played a part in the decline - but says the "unfashionable" name is the most important factor. December 1 , The sexual recession, it seems, is upon us, for millennials are getting less sex than ever and most of them are as happy about it as they were about the financial version. The question as to why my generation — the one previously believed to be so obsessed…. Get The International Pack for free for your first 30 days for unlimited Smartphone and Tablet access.
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